If your conversion event is a lead form, websites may attempt to boost their own revenue by completing form fills to encourage Google’s algorithms to drive more impressions to that site. If that’s the case, the revenue showing in Google Ads doesn’t match the actual contribution to your bottom line, and you should adjust accordingly.įor lead-gen advertisers, the situation is trickier. In some cases, you may see conversions recorded from fraudulent credit cards, or orders canceled shortly after they have been placed. But be sure to check that sales from your GDN campaign are actually shipping. However, there are several cases where conversion data in Google Ads can mislead you.įor ecommerce retailers, where every conversion results in revenue, you can be relatively confident that your conversion data is accurate. The most intuitive way to identify strong performing placements is to look at conversion data – if people are buying your products after seeing an ad on a specific website, it’s likely that future visitors to that site will also be interested in your product. With thousands of unique placements, how can you identify which ones are weak and which ones are strong? Do Conversions Matter? When you first view a placements report, you’ll likely see a few websites you recognize –, , and are all available via the GDN – as well as many you don’t. You can also manually exclude your ads from showing on unwanted placements. The Google Ads interface provides a report that includes all placements that showed your ad. What is a Placement, and Why are Some Bad?Ī placement is any website, mobile app, or video that hosts your ad on the GDN. Discovering strong GDN placements can be like finding needles in a haystack.
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